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Multinational Typeface — GSK Unit @Grey Singapore

By Shpicy

Posted in

Multinational Typeface

Much has been written and said about the needs of our global economy. In fact: heated debates have and are still taking place about the dichotomy of global vs. local.

Here’s our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there. We did just that. And we invented a design tool to brand this team, and to

communicate our mindset and vision – the world’s first multinational typeface.

Creative Team:

ECD: Till Hohmann.

CD: Antonio Bonifacio.

Art Directors: Luis Fabra, Nasheet Shadani.

Copywriter: Till Hohmann.

Designer / Typographer: Luis Fabra.

Print producer: Bobby Koh.

Special thanks to:

Eugene Tan and Theia pixelworx.

via Multinational Typeface — GSK Unit @Grey Singapore on Behance.

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