As of today, Richemont – the group known for controlling brands like Panerai, IWC, and several others – is officially launching a new, entry-level watch brand with a focus on sustainable manufacturing practices, customization, and affordability. Baume will serve as a completely new offering within the group and it’s safe to assume that Richemont will have a chance to attract young buyers hungry for realistic pricing and true customization. Besides that, the use of sustainable materials is the highlight of Baume’s introduction. No animal products, no precious metals, precious stones, or anything else known to create a significant impact on the planet. Currently, two primary collections are available: the Baume Custom Timepiece Series and the Baume Iconic Series.
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